SKIMS Holiday Shop Mobile Email Design

This project explores how SKIMS could use email marketing to promote a seasonal Holiday Shop while driving:

• Product discovery

• Rewards engagement

• Cause-based brand affinity

I designed the email to feel festive, polished, and on-brand, using a clear visual hierarchy, direct CTAs, shoppable product sections, and campaign messaging centered around gifting, lounging, and holiday essentials.

This concept draws from SKIMS’ clean, minimal email style through its typography, spacing, and product-focused layout, while intentionally shifting into a more festive palette for the Holiday Shop. The stronger CTA styling and seasonal messaging help make the campaign feel more distinct, giftable, and time-sensitive.

Below is the full email design as a customer would experience it. On the right side, I’ve outlined the strategic rationale, including campaign objective, CTA placement, dynamic content opportunities, AOV strategy, loyalty program promotion, philanthropic messaging, and footer compliance.